Discussion about this post

User's avatar
Furqan Meerza's avatar

I really enjoyed reading this Chef! It took me back to my early years in kitchens, especially 2018–2021 at Mugaritz. What made that place feel artistically alive to me wasn’t polish or comfort, but the willingness to sit with discomfort, friction, even rejection. Where most restaurants optimise relentlessly for satisfaction, Andoni's vision at Mugaritz was always more interested in the space between satisfaction and disgust, and in what emotions we’re trained to push away.

Dani Lasa who was the very first guest on my podcast once put it very simply when I spoke with him: most of the industry chases pleasure, but perfection often lives at the edge of imperfection. That idea stayed with me. The risk, the controversy, the possibility of failure weren’t side effects, they were the point.

That’s why I sometimes wonder if the question isn’t “is cooking art?”, but whether the restaurant format itself can hold artistic risk when hospitality is structurally designed around comfort, reassurance, and value-for-money. Inviting discomfort is a hard sell in a medium that people also rely on for nourishment and care.

Really appreciate how you’re opening this space up, saw a few of your recent videos and also very intrigued about the upcoming book idea you have mentioned!

Harrison's avatar

fascinating Christian! I just sent you a dm here on Substack -Chef Harrison :)

2 more comments...

No posts

Ready for more?